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The Lilac
Template
Soft, flowing design with organic shapes for therapists who want to create a nurturing, calming online presence.
$349
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About the Lilac Template
With its curved images and flowing layouts, Lilac creates an immediate sense of sanctuary for visitors.
Soft and quietly elegant, with clean lines, spacious layouts, and just the right amount of personality, it’s perfect for therapists who want a combination of approachable, modern and polished.
Every detail, from the gentle animations to the handwritten underlines, adds a warm, welcoming touch to help clients feel at ease.
Made for therapists. Simple to use.
Designed to grow with you.
search_check SEO-Friendly Structure
Your website won't just look professional, it'll actually show up when potential clients search for help in your area.
mobile_check Looks Great on Mobile
Most therapy clients browse on their phones (often late at night when they finally work up the courage to seek help). Your site will be beautiful and functional on every device
mindfulness Client-Centered Design
Every element is designed with anxious and overwhelmed clients in mind. The intuitive layout helps visitors find what they need easily.
build Fully Customizable Without Code
Change colors, fonts, photos, and layouts with simple clicks. Use only the pages you want, and rearrange anything to match your unique practice style and needs.
checklist Step-by-Step Guidance
Even if you've never built a website before, you'll feel confident every step of the way. No tech overwhelm, just clear direction.
mail Free Email Support
You get unlimited tech support via email, free of charge. I also offer 1:1 service options if you want extra hands-on help with design, SEO, and writing.
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Everything you need to launch a website that feels authentically you (and attracts your ideal clients).
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Homepage that immediately communicates safety and expertise
About Me Page that builds genuine connection
3 Service or Specialty Pages that speak directly to your ideal clients' struggles
Contact Page optimized to reduce barriers and encourage that first call
Optional: About Us Page (perfect for group practices)
Optional: Blog setup to establish expertise and improve SEO
Optional: ResourcesPage to provide value, build relationships with clients who aren’t quite ready to reach out and grow your email list.
Optional: FAQ Page that addresses common therapy concerns
Each page is already optimized for mobile too!
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Complete Writing Guide for each page with therapy-specific copy examples (no more staring at blank pages!)
Pre- and Post-Launch Checklists so nothing gets missed
SEO Setup Kit written specifically for therapists (no generic business advice, no jargon)
You get access to all of this right way, so you can work through it at your own pace. You have forever-access, so that means you can always return if you want to add more content to your site later.
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Easily integrate your existing client portal or scheduling widget, or use the Acuity HIPAA-compliant practice management integration
Newsletter opt-in to stay connected with potential future clients
Optional social media integration
Optional HIPAA-compliant email via Google Workspace
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Privacy Policy, Terms & Conditions, and Disclaimer guidance
Good Faith Estimate page
Cookies Banner
How does it work?
Step 1
Get instant access.
The moment you purchase, you'll receive an invitation to your new site plus access to all tutorials and guides. No waiting, no complicated setup–just immediate access to everything you need. (And you have up to a year to customize and launch, so no pressure!)
Step 2
Make it your own.
Follow the step-by-step video tutorials to customize colors, fonts, photos, and content. The writing guide tells you exactly what to say in each section, so you'll never feel stuck.
Step 3
Connect your domain and launch.
Use a domain you already own or register a new one through Squarespace (first year free!). When you're ready to go live, subscribe to Squarespace (with 25% off your first year) and hit publish. Now, all that’s left to do is celebrate 🎉 You've got a website that works as hard as you do!
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Who is this template for?
Lilac's flowing structure works beautifully across different specialties such as:
Perinatal therapy
Therapy for women or new mothers
Parent coaching
Trauma work & anxiety counseling
Or anyone wanting to convey safety and gentle healing through their website.
See how other therapists made Lilac their own.
Is it really that easy?
Watch this quick demo where I completely transform a template using only Squarespace's built-in tools. No coding, no stress-just some simple clicks that create dramatic changes.
What Other Therapists Are Saying
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![Portia Van Sant of Therapy Center for CBT]()
"I wanted a website that was easy to use and pretty to look at. I liked how easy it was to make changes to the template and personalize it in a way that made sense to me. The tutorials also helped me better understand what SEO is and how to enhance my website. I love my site! It came out better than I imagined."
–Portia Van Sant
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![Natasha Snipes, therapist]()
"I was so excited about how easy the template made the process of creating my website. Thank you Melissa for creating these templates, making them affordable, and so easy to use! With everything else that is needed when starting a private practice, this was one less complication.”
–Natasha Snipes
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![Brittany Hautz, therapist]()
"I am someone who knows what she wants, and I needed a template that understood therapy websites. Melissa's templates hit that need perfectly. I have appreciated Melissa's support as I made the Shine Template my own. Her process has empowered me to curate my vision with a supportive guide - exactly what I was looking for!"
–Brittany Hautz
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![Cara Kraft, therapist]()
“I wanted a website that would help me develop a "brand" for myself, but also didn't have a lot of time to invest in doing it on my own. The template was super easy to use and setup with no background in website design. Using a template is such a timesaver and allows you to use your time investing in clients and building your practice vs. the nitty gritty of website design.”
–Cara Kraft
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![Vatara Scott, therapist]()
“I am absolutely in love with my new site and couldn't believe how easy it was for me to build. It was easily customizable and user-friendly. The saved sections were a life saver for me. I also found the included modules to be helpful for any additional questions or concerns. It's a small investment that will continue to pay for itself & so so easy.”
–Vatara Scott
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![Felishatee Rodriguez, therapist]()
"Overall, my experience with this website template has been nothing short of exceptional. The template itself, the support from Melissa, and the comprehensive resources provided have contributed to a seamless and rewarding journey. Without hesitation, I will continue to highly recommend these templates and Melissa's services to others."
–Felishatee Rodriguez
Why Squarespace?
After helping hundreds of therapists build their websites, I can tell you Squarespace is hands-down the best choice for mental health professionals.
Here’s why:
Intuitive editing perfect for non-techy people
Reliable hosting that keeps your site running smoothly with no manual updates needed
HIPAA-friendly options if you want to add secure forms, scheduling, emailing or client portals
SEO tools built-in that actually help therapy clients find you
Multiple-income-stream-ready! Easily add courses, memberships, digital products, or event booking as your practice grows (all matching your beautiful brand automatically!)
You don't need to become a designer or SEO expert. The platform does the heavy lifting while you focus on what you do best-helping people heal. And if you want to expand beyond traditional therapy sessions, everything you need is at your fingertips.
Here's everything you get when you invest in The Lilac Template
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A Therapy-Focused Website
Not a generic template. Made for real therapy clients. Ready-made to attract the clients you love to work with.
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Custom-Quality Design
Without the custom price tag (saving you $3,000-$5,000!)
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Easy-to-Follow Set Up Guide
Never made a website before? No prob. The video tutorials show you how to set everything up, step-by-simple-step.
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Unlimited Email Support
Run into a snag? I’m an email away.
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Page-by-Page Writing Guide
Know exactly what to say on every page of your website.
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Search Engine Optimized Setup
Designed to actually be found online. Optimal set-up for search. Built to grow your visibility.
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Mobile-Responsive Design
It will look perfect on any device. Tutorials to walk you through how to make any adjustments easily.
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Plenty of Time to Customize & Launch (if you need it!)
You can get your site done in just days, but if life happens you have a year to work on your site without paying any extra.
Total value: $3,500+ | Your investment: $349
What You Need (& Don’t Need)
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Required:
✓ Squarespace subscription (Core Plan recommended) but you can subscribe after you finish creating your site (and you get 25% off year one!)
✓ A domain name (bring your own or get one free through Squarespace)
✓ Your content (don't worry—the writing guide walks you through that part)
✓ At least one professional photo of you (a crisp smartphone headshot can work in a pinch)
NOT required:
✗ Logo (but you can add one if you want!)
✗ Any Squarespace experience
✗ Coding or design skills
✗ Canva, Photoshop, or other design tools (built 100% in Squarespace using simple drag-and-drop editing)
✗ Web hosting knowledge
✗ SEO expertise (it's built in!)
Have other questions?
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Heck yes! Your template includes all the tutorials you need to make changes to your website through Squarespace’s super-intuitive platform. No prior knowledge of Squarespace is needed.
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Absolutely! It’s simple. The tutorials walk you through how to do it in a few clicks.
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No. As of now, we do not offer that as a service. Your template will come to you as a brand-new website in Squarespace.
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Yes! Your template comes with instructions on using a domain that you already purchased (either within Squarespace or from a third party). And if you feel confused, we’re an email away.
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Nope! Your template comes with a Quick Start Guide and our Squarespace for Therapists course that’s packed with every bit of info you need to build and launch successfully!
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Nope! You will not need to touch a single line of code.
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Nope! You pay us for your template one time, and then its all yours. You will need to pay Squarespace to host the website though.
Squarespace Pricing GuideAnd for being our customer you get 25% off your first-year subscription, plus a free domain.
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Your purchase is non-refundable since it is a digital product.
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One purchase = one website. If you’d like to use it on more than one, please purchase additional copies.
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You get unlimited general tech support for your template via email. That will not include advice about design or further customization of the site beyond what is shown in the tutorial videos and other supplemental materials provided.
See all Template Terms & Conditions here.
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Monday-Friday, 9:00 am to 4:00 pm EST. Give us one business day to respond to any questions you may have.
Vacation Policy: Please take note of office closures that are posted on our website. We prioritize template-related inquiries.
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We are available to help with custom work on a limited basis. Depending upon your needs, we may be able to install additional plug-ins or coded features to your website. If you are interested in learning more, get in touch with us.
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Nope! We kept it super simple. Everything is editable using only Squarespace—no need to use any outside design software. You can use those if you wish, but they are not required to achieve the layouts in the template.
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Yep! We do not retain any rights to your website once you’ve paid the one-time fee for your template. We will transfer the ownership to you.
All you have to do is pay Squarespace to host your website. You can choose to pay annually or monthly.
Squarespace pricing guide
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Ready for a website that feels like a peaceful sanctuary?
Your nurturing, client-centered approach deserves a website that reflects the same care and intentionality.
Get Lilac today and:
Create a peaceful, welcoming website that helps anxious clients feel safe
Stand out from rigid, corporate-looking therapy websites
Save time and money while getting a design that truly fits your nurturing approach
Feel confident sharing your website with colleagues and referral sources
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