How to Make a Therapist Landing Page in Squarespace (Even If You’re Not Ready to Launch)
Today I’m covering what to include on a therapist landing page (or “coming soon” page) and also how to set it up in Squarespace.
Maybe you're accepting new clients but still haven't had the time to finish your full website (because... life). A landing page is a great way to get something up and running fast.
Whether you're just starting your therapy practice or in between website updates, a simple “coming soon” page can help you show up online, connect with potential clients, and share the basics. In this post, I’ll walk you through what to include on your therapist landing page, plus how to create one step-by-step in Squarespace (even if you don’t have photos or content ready yet!).
🎥 Watch the video tutorial above for a full walkthrough, or keep reading for the written guide!
Why You Might Want a Therapist Landing Page
A landing page is a great solution when:
You're accepting new clients but your full website isn't ready yet
You need a temporary “coming soon” page while you finalize photos, content, or design
You’ve started by getting listed on directories like Psychology Today and you want a place for potential clients get more information
You want something live so you can start showing up in Google search
Even a one-page site can help with local SEO for therapists and give potential clients a way to contact you or learn more—without needing a full build-out.
What to Include on a Simple Therapist Landing Page
You can start super-simple just to get yourself going (because that’s often the hardest part). The basics of a strong therapist landing page include:
A clear headline. Something like “Now Accepting New Clients” or “Opening Fall 2025”works, or you can get descriptive, like “A Safe Place to Heal & Grow. Coming 2026.”
A warm welcome message. Your name, your practice name if you have one (OK if you don’t have a logo), who you are, what you offer, and where you’re located.
Contact information. Your email, phone number, or a secure scheduling link
This is enough to let people know you’re real, available, and trustworthy!
Here are a couple of examples from my website templates:
Optional Add-ons & Ideas to Make It More Comprehensive
If you have more content ready (or maybe you want to build in phases, that works too), you can consider adding:
A professional photo of yourself
Photos of your office
Blurbs about your therapy services or specialties
Your credentials (Google likes to see these to verify your expertise)
Your hours, location and a map (if you have a physical location)
A self-scheduling widget (if using)
A general newsletter opt-in form or maybe even a freebie (great for building your list!)
Instagram feed (especially helpful if you’re already active and want to build connection, if you’re not active on there, then just skip this one)
FAQs (to answer common questions ahead of time and reduce back-and-forth emails)
These additions can turn a basic “coming soon” page into a high-converting landing page for your private practice.
Here are the same site examples as above (just the comprehensive versions):
How to Make a Landing Page in Squarespace: Step-by-Step
Here’s a quick walkthrough from the video tutorial above:
Step 1: Create a new blank page
In Pages, click the + under "Not Linked"
Choose Blank Page and name it something like “Coming Soon”
Step 2. Hide the header and footer
Click the gear icon > Navigation settings
Toggle off both header and footer for a clean look (and to prevent people from being able to click onto pages that aren’t ready yet-make sure to include your name or your practice name, since your site title will not be visible!)
3. Add a full-screen section
Use a prebuilt or blank section
Enable Fill Screen: Large so it looks good on all devices
4. Add your content
Write a strong headline (e.g. “Now Accepting Clients”)
Add a short intro with your name, services, and location
Include contact info (email or phone) or a scheduling link
5. Optional: Add extra sections
Add service blurbs, a newsletter opt-in, a photo, or your Instagram feed
Consider embedding your scheduling tool instead of using Squarespace forms (not HIPAA-compliant, read more about this here: Squarespace Forms Are Not HIPAA Compliant)
6. Preview and check mobile view
Click the mobile icon and make sure spacing looks clean and aligned
7. Set as your homepage
Go back to settings and click Set as Homepage
8. Disable unfinished pages
Use the gear icon to temporarily disable other pages so they don’t show up in search (and so visitors don’t accidentally see unfinished pages 😬)
Final Tips for Going Live
Don’t overthink it. A landing page is better than no site at all!
Keep your tone warm and professional—like a front door to your future practice.
Update it when you're ready with photos, blog posts, or a full site build.
If using Squarespace, when ready to go live, just set your homepage as your homepage and you’re good to go!
Why a Landing Page Isn’t a Long-Term Solution (Even if You Made a Really Good One!)
A well-designed landing page can go a long way. It creates a sense of professionalism, builds trust, and helps you start connecting with potential clients. But eventually, most therapists outgrow a single-page site.
Here’s why:
SEO limitations: A landing page can get you started in search, but Google favors sites with multiple pages and in-depth content. A full website gives you space to expand on your services, specialties, and location-based keywords.
Client confidence: Potential clients often want to learn more before reaching out. For example, your approach, background, or whether you specialize in their specific concerns. A full site gives them that clarity.
Growth and referrals: As your practice evolves, you may add new services, group offerings, or resources. A full website makes it easier to grow without needing a major rebuild.
TL;DR: A landing page is a great placeholder, but a full website helps people find you, trust you, and book with confidence
Want a Head Start with a Beautiful, Pre-Built Website Template?
If you’re feeling stuck or just want to skip the blank page struggle, check out my Squarespace Templates for Therapists!
These templates are designed just for therapists with built-in pages you can fully customize and make your own. They’re a great way to go from “under construction” to fully booked (without spending hours figuring it out yourself)!
Browse Templates
